Counting The Cost Of A Lack Of Coding Knowledge

It has always seemed clear to us that a lack of web understanding must cost the smaller company, startup or self employed money. Outsourcing any web design or digital marketing has to cost something.

So we thought we’d try and find just how we might be talking about and  determine what impact a ‘coding skills gap’ would have on business growth and innovation.

From a survey of 350 small companies the research found that it is costing regional businesses an average of £5,000 every year.

Of the SMEs and start-ups surveyed, 73 per cent said they had no in-house knowledge about web development. In addition, 41 per cent admitted that they had outsourced a project involving digital marketing or website design to an agency or specialist in the previous 12 months.

As part of the survey, entrepreneurs were asked about the digital needs of their business, as well as the level of knowledge about email marketing, coding, web design and app development among their current staff.

We estimated that local companies are losing an average £5,000 a year on missed business opportunities and outsourced website design, email marketing and app development projects – and that now developing in-house coding skills has become a priority for these growing businesses.

A lack of understanding about the basics of web design, digital marketing or coding languages, such as HTML5, CSS, JavaScript and PHP, contributed to the cost as small businesses were forced to outsource these projects to specialists, ranging from £750 to £8,000 each.

All small businesses and startups should have some in-house knowledge of coding. By increasing an SMEs digital literacy, they can improve on their ability to compete effectively with larger organisations in the marketplace.

A strong understanding of web development and design will equip them with the knowledge to start building websites and take control of their online and digital marketing.

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